the biggest mistake in medical marketing

One of the biggest mistakes I see in medical marketing is an assumption made almost immediately and often without question. A marketer or branding specialist comes in, looks at a physician, and decides: They’re a doctor. Therefore, everything must be over-polished, over-styled, and aspirational. It doesn’t seem to matter who the doctor actually is. Their personality, their values, their patient base, their specialty, or their real-world presence are often disregarded entirely.