on the edge of a mini renaissance
I’ve been noticing a trend, and I’m genuinely curious if other people are seeing it too…or if it’s just my algorithm feeding me what I want to believe.
But it feels like we might be on the precipice of a small renaissance, especially here in the States.
For a long time now, everything has been about making a dollar. Short-term thinking. Quick wins. Businesses built to flip instead of last. Somewhere along the way, we lost sight of the long game – of building something that can be passed down, something created with meaning, something you’re actually proud to stand behind.
the biggest mistake in medical marketing
One of the biggest mistakes I see in medical marketing is an assumption made almost immediately and often without question. A marketer or branding specialist comes in, looks at a physician, and decides: They’re a doctor. Therefore, everything must be over-polished, over-styled, and aspirational. It doesn’t seem to matter who the doctor actually is. Their personality, their values, their patient base, their specialty, or their real-world presence are often disregarded entirely.
the alchemy of language and imagery
If there’s one thing I’ve learned in this work, it’s that words and visuals are never just decoration – they’re the heartbeat of a brand. The way you say something and the way you show something don’t just tell people who you are…they shape how they feel about you. And feelings? They’re everything. They’re what make someone stop scrolling, lean in, click follow, or trust you enough to take the next step.
my two cents on branding
I’ve worked on projects across healthcare, literature, entertainment, and fashion—and what always fascinates me is how different each one looks. Completely different aesthetics, totally different audiences. And yet, no matter the industry, there’s always a subtle thread of me embroidered into the work. That’s not ego—it’s just what happens when you hire a creative. You’re not paying for copy-and-paste. You’re paying for someone’s instincts, style, and way of seeing the world.
being styled by THE BEST
I’ve always had a keen eye and a distinct sense of style. I love to look elegant, feel sexy, and that London “cool girl” aesthetic will always be close to my heart. When people ask if I dress myself – because my mother, Kelly, is a stylist – I’m always a little taken aback. I know what I like. I’m good at putting things together. And I’ve definitely developed my own style. But here’s the truth: whether we admit it or not, even the best of us need a loving hand pointing us in the right direction sometimes.